Cookies Policy


This policy was last updated: 21st October 2019

This website ( uses cookies to track users’ interactions on the website and improve functionality as outlined below. You are advised to read this policy carefully. If you do not accept these terms, please do not use the website.

About Us

Vehicle Heroes Ltd (“Vehicle Heroes”) is registered in England and Wales under company registration number 12022520.

Where we manage personal data, we identify as a Data Controller and recognise and act on our obligations under data protection law applicable in the UK. We are registered with the Information Commissioner’s Office (ICO), registration number ZA528396.

The person responsible for data protection is Keith Samuels. You can contact us in relation to data protection matters by email to

What are Cookies?

Cookies are small files saved to the user’s computer hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server, to provide the user with a tailored experience when navigating the website. Session cookies may be used to validate your access to different parts of the website.

Other Technologies

We may also use other similar technologies on the website. These include:

Web beacons: These are tiny graphics with a unique identifier that are used to understand browsing activity. Web beacons are invisible when you open a web page.

Pixel tags: These are small strings of html or JavaScript code that provide a method for delivering a graphic image on a web page. Pixel tags may be used to obtain information about the computer or device being used to view a particular web page such as the IP address of the computer or device to which the pixel tag is sent, the time it was sent, the computer or device’s operating system and browser type, and similar information.

Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.

UTM codes: These are strings that can appear in a web address when a user moves from one web page or website to another. The string can represent information about browsing, such as which advertisement or publisher sent the user to the receiving website.

Disabling Cookies

If you are uncomfortable with the use of cookies, you can disable cookies on your device by changing the settings in the preferences or options menu in your browser. You can set your browser to reject or block cookies or to tell you when a website tries to put a cookie on your device. You can also delete any cookies that are already stored on your device. However, please be aware that if you do delete and block all cookies from our website, parts of the site may not fully function.

How we use Cookies

The website uses cookies to help us identify and track visitors, their usage of the website, and their website access preferences. Cookies are a used to identify and distinguish you from other users on the website.

Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer or device. This complies with UK and EU legislation which requires that explicit consent is given by users before reading files are left, or applied, on a user’s computer or device.


If you accept the use of Cookies on this website, you consent to the processing of data about you by us and any third parties as identified above in accordance with this policy and our Privacy Policy. You have the right to withdraw your consent at any time by sending an email to

Types of Cookies

The types of Cookies are:

  • Strictly necessary cookies. These help to make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
  • Analytical/performance cookies. These help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
  • Functionality cookies. These are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
  • Targeting cookies. The information to make our site and the advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose.

Cookies can be placed for a user’s session and will disappear as soon as the browser software is closed or the computer is turned off, or cookies may be persistent and will remain on the device.


The below cookies are used for the operation of our website:

__cfduidpurechatcdn.comHTTPUsed by Cloudflare to identify trusted web traffic.1 year
ASP.NET_SessionIdvehicleheroes.wsptm.comHTTPPreserves the visitor's session state across page requests.Session
PREFERENCES for the functionality of the website's chat-box function.HTML for the functionality of the website's chat-box function.HTML for the functionality of the website's chat-box function.HTML for the functionality of the website's chat-box function.HTML
STATISTICS a unique ID.2 years by Google Analytics to throttle request rate.1 day a unique ID.1 day to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.Session
MARKETING by Facebook to deliver a series of adverts for products.3 months how the visitor accessed the website.Persistent
frfacebook.comHTTPUsed by Facebook to deliver a series of adverts for products.3 months
r/collectDoubleclick.netPixelUsed to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.Session
trfacebook.comPixelUsed by Facebook to deliver a series of adverts for products.Session
UNCLASSIFIED available1 months
TMP019vehicleheroes.wsptm.comHTTPNot available1 year


We use tracking software provided by Google Analytics to monitor its visitors, and to better understand how they use the site. This software uses cookies to track visitors’ usage. The software will save a cookie to the user’s hard drive in order to track and monitor engagement and usage of the website. The cookie will not store, save or collect personal information.

Google’s Privacy Policy is available at Users may opt-out from having their data collected by disabling the tracking.

Changes to this Policy

We reserve the right to change this Cookies Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. You will be deemed to have accepted any changes to the terms of this Cookies Policy on your next visit of the website following the amendment.


If you have any concerns about how we handle your data, you can contact the person responsible for data protection, see above.

If you wish to raise formally raise a concern or complaint to the Information Commissioner’s Office (ICO) – the UK Regulator on data protection matters, you can call the helpdesk on 0303 123 1113, or see the options for reporting issues on

Further Information

Guidelines for the processing of data are available from the Information Commissioner’s Office, see